Press club meetings are organized using the results of a study targeting telecom journalists — gatherings of colleagues joined by industry experts to strengthen the informational content of the discussions. At each meeting journalists are given a press kit with materials on the main topic of discussion. Meetings are held at popular beer gardens and, in addition to informational content, include entertainment and club events.
|Club events||Club charter, club cards, membership procedures, etc.||Establish the press club as a community of like-minded professionals|
|Thematic events||Main themes presented during a number of speeches, with questions and comments from guests||The speakers' credibility reflects positively on Vimpelcom, which learns industry players' views on key topics|
|No Rules discussion||Each guest is given the chance to speak; discussions usually last 30-40 minutes||Each guest feels like an equal participant with industry experts and Vimpelcom|
|Entertainment events||Concerts, football match viewings, sports tournaments||Building club member loyalty|
Journalists participating were never specifically asked to write articles on club events or initiate any special monitoring and understood that the club's goal is dialogue, not exit publications.
The club has its own LiveJournal weblog, with content created and moderated by Vimpelcom.
|Category||Score||Rank among competitors|
|Press service friendliness||8.7||1|
|Press service creativity||8.1||1|
|Speaker accessibility||8.3||1-2 (tie with Euroset)|